WANNA
GREENS

The Tiniest Vegetable In The World

ABOUT

Wanna Greens specializes in producing an exceptional high-nutrition vegetable widely known as water lentils. Packed with essential nutrients like vitamins K, A, and iron, the water lentils grows in a meticulously maintained, fully sterile farm environment, empowered by groundbreaking agricultural technology.

The Wanna Greens app offers users the convenience of subscribing to a delivery service, facilitating the seamless weekly fresh deliveries directly to their doorstep. Users can easily manage their delivery preferences and track shipments through the app.

Moreover, the app provides timely updates directly from the farm and introduces new weekly recipes to enhance the culinary experience. It is strongly advised to consume a minimum of two servings per day. The app features a spoon meter designed to assist users in monitoring their consumption of water lentils.

PROBLEM

Nowadays there is a growing awareness of the significance of maintaining a healthy lifestyle, prompting a desire among many individuals to elevate their intake of nutrient-rich foods.

Achieving this often entails consuming great quantities of vegetables. However, for many, the demands of modern life leave little time or energy for the laborious task of preparing and cutting vegetables, driving the search for convenient and efficient solutions.

SOLUTION

Given the rich nutritional profile of water lentils, incorporating just two tablespoons into daily meals offers a significant boost of essential vitamins and minerals. Notably, these lentils require no prior preparation or cutting, making it effortless to integrate them into your dishes for added nutritional benefits.

Thanks to its mild flavor and enjoyable texture, water lentils can seamlessly enhance a wide variety of dishes, making them versatile enough for inclusion in any meal. Furthermore, their appeal extends to children, as they are well-suited to even the most discerning young palates

COMPETITORS

IHERB

The application is easy to navigate
The "Best Sellers" category allows you to filter and switch between different categories.
There is a photo gallery at the top of the main page that displays various discounts and promotions. This motivate the user to make a purchase.
The sticky menu at the bottom of the screen provides easy access to important pages such as "shopping cart" and "personal account".

BARE ORGANICS

The products and recipes are clearly distinguished by the design, which prevents confusion for the user.

Video content is displayed throughout the home page, which makes scrolling enjoyable and not exhausting.

A sticky "add to basket" button appears at the top of the product page to encourage the user to make a purchase.

PERSONA

Seeking a simple and fresh solution

Users aged 28-33 typically do not follow a specific diet and eat a variety of foods. They purchase vegetables from supermarkets but are looking for a more convenient solution.
These users do not take nutritional supplements or use apps to track their daily food intake, nor do they check the nutritional values of the products they buy. They prefer to obtain their vitamins and minerals from fresh vegetables rather than pills or powders. They are interested in increasing their consumption of products with high nutritional value.

Committed to a healthy lifestyle

Users of all ages who maintain a balanced diet, with a focus on plant-based foods.
They regularly buy vegetables at greengrocer. To enhance their diet, they use nutritional supplements and are interested in apps for tracking their food intake. They check the nutritional values of ingredients before purchasing. They seek natural methods to increase their vitamin and mineral intake.

USER FLOW

MAIN FEATURES

Lessons & Exercises

The lessons and exercises combine basic musical theory with hands-on practice

Playing Songs

Playing popular songs with varying levels of difficulty, progressing from beginner to advanced.

Free Jam Space

A free playing area enabling users to record and select various sounds and effects.

USER FLOW

QUESTIONNAIRE

I administered a questionnaire to 100 individuals, probing their dietary habits and consumption patterns related to vegetables and vitamins. Here are the findings from the survey:

of individuals emphasize the importance of regularly incorporating vegetables into their diet.

88%

of individuals neglect to review the nutritional values of the products they purchase.

60%

of individuals express a preference for obtaining their vitamins and minerals from fresh vegetables

68%

of individuals aim to bolster their intake of essential nutrients such as iron, zinc, and omega-3 fatty acids

74%

VISUAL LANGUAGE

The app's design draws inspiration from the product it promotes—the water lentil. Reflecting the spherical and green nature of the water lentil, the app incorporates elements characterized by circular shapes and rounded corners. The color scheme features a range of green shades that not only mirror the product's color but also evoke associations with health, freshness, liveliness, and nature.

VISUAL LANGUAGE

The app's design draws inspiration from the product it promotes—the water lentil. Reflecting the spherical and green nature of the water lentil, the app incorporates elements characterized by circular shapes and rounded corners. The color scheme features a range of green shades that not only mirror the product's color but also evoke associations with health, freshness, liveliness, and nature.