GAT

The Building Blocks Of Tomorrow

ABOUT

Gat Handsa specializes in overseeing construction projects from inception to completion, encompassing planning, permit acquisition, contractor selection, project execution, and adherence to quality, budget, and schedule parameters. there team of seasoned engineers excels in managing projects of varying complexity and scope, adept at navigating challenges that may arise during planning or execution.

Upon engaging with me, Gat Handsa expressed dissatisfaction with their existing website, which failed to reflect the company's professionalism and extensive experience. I redefined the website's focal points and highlighted the company's strengths. My goal was to create a digital representation that exudes professionalism, responsibility, and prestige - a true reflection of Gat Handsa's ethos.

PROBLEM

Potential customers or entrepreneurs seeking to engage with the company often visit the website to form their initial impression, which serves as a reflection of the company itself. An unprofessional-looking website can negatively impact how the company is perceived by potential clients. Particularly when considering significant investments in construction projects, it's crucial for the website to instill a sense of confidence in potential customers, reassuring them that they are choosing the right company to partner with.

The old website lacked relevant information that might interest potential clients, featured inconsistent typography, and was visually uninviting. The content appeared disorganized, with irrelevant images that failed to represent the company effectively.

SOLUTION

Designing the new website, my primary goal was to communicate professionalism and reliability. I aimed to guide the client through the company's narrative and showcase the extensive range of projects it has undertaken. Taking inspiration from architecture websites known for their blend of elegance and professionalism, I adopted a delicate and uncluttered design to entice users to explore further.

The result is an uncompromising business showcase that presents the company in the best possible light, setting it apart from local competitors and leaving a lasting impression on visitors.

COMPETITORS

SHEMESH

The main page includes an eye-catching video section designed to acquaint users with the site's ambiance.
Minimal use of color preserves an elegant appearance and avoids distracting the user.
The project gallery on the main page provides users with an immediate glimpse into the company's work as they scroll through the site.
The information hierarchy on the site is well-organized and efficient, with no clutter evident either on the site itself or within the various menus.

KIKA BRATZ

Incorporating large, full-bleed images generates a sense of scale and strength that resonates effectively within the construction industry.
A well-organized segmentation of sub-categories not only facilitates easy navigation on the site but also establishes a visually appealing design language.
The site features multiple counters strategically placed to convey a sense of rich experience and demonstrate the company's expertise.
The team page is thoughtfully organized, following a hierarchical structure based on the company's employee roles. There's a cohesive visual connection between the employee images, and the page avoids unnecessary text overload.

PERSONA

Ilan Efrati, 41

Entrepreneur in the field of real estate.

Netanya

Ilan is an experienced real estate entrepreneur with a significant portfolio of projects under his belt. Currently, he is preparing to embark on a major new project and is actively seeking a reputable management and supervision company to partner with. In the past, Ilan has opted to work with smaller firms to save costs, but encountered challenges where schedules weren't met and expectations weren't fully realized.

With the upcoming project, he recognizes the critical need for precision and reliability, and is now focused on finding an established company with a strong track record in the industry—one that prioritizes professionalism above all else

At the end of each workday, Ilan dedicates time to researching and evaluating different companies, hoping to find the ideal partner for his upcoming venture.

USER FLOW

CURRENT WEBSITE

NEW WIREFRAME

VISUAL LANGUAGE

The challenge in crafting the visual language of the application lay in striking a delicate balance between minimalist design, without any distractions, and a vibrant aesthetic that mirrors the app's playful spirit.

Given that part of the learning process relies on distinguishing keys through various colors, it was crucial to steer clear of excessive color usage in lesson, exercise, and song pages. Hence, these pages feature subtle backgrounds to minimize distractions.

Yet, the homepage and free play area allowed for a slightly more colorful approach, incorporating gradients. When designing the keyboard, I aimed to achieve a realistic look while maintaining a modern style that resonates with the digital realm.

VISUAL LANGUAGE

In order to give the website a sense of elegance and luxury I embraced a monochromatic and minimalistic visual style, emphasizing white space and employing thin lines. To complement this aesthetic, I integrated green tones from the company's logo along with shades of sky blue extracted from project photos.

The incorporation of numerous black and white cityscape videos was crucial in conveying a sense of progress, development, and urban renewal. Furthermore, I employed a design language characterized by rectangles and thin lines, echoing the essence of the construction and renovation industry.

Homepage

Services

Projects Fold

Areas of Expertise Fold

Projects

Contact & Team Page

Mobile